Programme Overview

The GCUC BSc Marketing is an exciting and dynamic programme that seeks to place marketing at the core of the business function of an organization. The course seeks to offer students a stimulating experience of a mixture of creativity, business knowledge, analysis and planning, with an emphasis on honing practical marketing skills and their applications across a variety of industries. Students will gain an understanding of what drives consumer behaviour and enables businesses to develop popular products, compelling offers and effective promotional campaigns. Practical activities such as establishing and running a company with peers or undertaking valuable work experience in a marketing environment will also form part of the programme. Broadly, the BSc Marketing will help students gain understanding of how and why people buy, how marketers design products and services for their consumers, and how they communicate and manage their corporate and brand images through the use of marketing communications in today’s global digital age.

Objectives of the programme:

  • Enable students develop practical marketing skills and the ability to think critically and creatively
  • Understand the role and practice of marketing within an organization and develop an understanding of theoretical and applied aspects of marketing
  • Understand international and national marketing strategies
  • Understand core concepts and comprehend and apply distribution strategies
  • Understand core concepts, comprehend and be adept in service marketing
  • Become proficient in integrated marketing communications and comprehend buyer-seller behavior within the context of the overall market environment
  • Use computer-based tools to identify and analyze marketing data and information to facilitate decision-making processes

SSSCE Applicants: An average score of twenty-four (24) or better comprising (A-D) in three (3) Core Subjects i.e. English Language, Mathematics and Integrated Science and in three (3) Elective Subjects (A-D) as prescribed.

WASSCE Applicants: An average score of thirty-six (36) or better comprising (A1-C6) in three Core Subjects i.e. English Language, Mathematics and Integrated Science and in three (3) Elective Subjects (A1-C6) as prescribed.

General Certificate of Education (GCE) Advanced Level Applicants: Passes in three (3) subjects (at least, one of the passes should be Grade D or better). Also, the applicant must have had credit passes (Grade 6) in five GCE Ordinary Level subjects including English Language, Mathematics and a Science subject (for non-science students) and an Arts subject (for Science students) as prescribed.

General Business Certificate Examination (GBCE) Candidates: Credit passes (A-D) in six (6) subjects comprising  three (3) core subjects including English Language and Mathematics plus three (3) relevant electives subjects.

Advanced Business Certificate Examination (ABCE) Candidates: Full diploma certificate in ABCE: The applicant must have had Credit passes (A-D) in six (5) subjects including English Language, Mathematics, Integrated Science or Social Studies in General Business Certificate Examination (GBCE) or  Senior School Certificate Examination (SSSCE) or West African  Secondary School Certificate Examination (WASSCE). ABCE candidates may be considered for admission to level 200 of the degree programme.

Professional and other Qualifications: All professional qualifications and any other qualifications beyond the ones specified above must be referred to the National Accreditation Board for the establishment of their equivalences, to determine their eligibility for admission.    

Mature Student’s: Candidates must have attained the age of 25 years or above, in addition to credit passes in English Language and Mathematics in SSSCE/WASSCE or any other nationally recognised standard High School level examinations (for qualifications from countries outside WAEC’s aegis). The applicants must passed Matured Students’ Entrance Examination moderated and marked scripts vetted by University for Development Studies (UDS). All mature students are admitted to the second year of the programme.

Foreign Students: Foreign students may be admitted on the basis of qualification from their home country for which the National Accreditation Board (NAB) shall determine equivalences and eligibility. Evidence of proficiency in English Language will be required in the case of applicants from non English speaking countries.

Course Schedule

Semester One

Code Subject Theory Practical Credit
GCCS101 0 0 0
GCCS103 0 0 0
GCCS105 0 0 0
GCCS107 0 0 0
GCCS109 0 0 0

Semester Two

Code Subject Theory Practical Credit
GCCS102 0 0 0
GCCS104 0 0 0
GCCS106 0 0 0
GCCS108 0 0 0
GCCS112 0 0 0